Mappin was a traditional

department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store under one roof, each area ("department") specializing in a product category. In modern major cities, the department store mad ...

in Brazil, based in São Paulo, with the official name of Casa Anglo-Brasileira S/A. With origins in 1774 in the city of

Sheffield Sheffield is a city in South Yorkshire, England, situated south of Leeds and east of Manchester. The city is the administrative centre of the City of Sheffield. It is historically part of the West Riding of Yorkshire and some of its so ...

, England, it was later brought to Brazil by the brothers Walter and Hebert Mappin.

History

During the 86 years in which it served São Paulo, it was one of the pioneers of the retail trade. In the 1930s, innovated by putting labels with prices in the windows. Was the driving force behind the

installment plan A hire purchase (HP), also known as an installment plan, is an arrangement whereby a customer agrees to a contract to acquire an asset by paying an initial installment (e.g., 40% of the total) and repaying the balance of the price of the asset pl ...

. Between 1940s and 1950s, Mappin was the meeting point of São Paulo elite. Anticipated the "concept" of shopping mall, bringing together products of various types in one location. The store at Praça Ramos de Azevedo, in the center of São Paulo, has become a benchmark of the brand. Some branches were opened: Mappin 01

*1969 – Rua São Bento *1977 – Avenida São João: the first of São Paulo to have its own parking lot *1984 –

Itaim Bibi Itaim Bibi is a district in the subprefecture of Pinheiros in the city of São Paulo, Brazil. It includes in its area an eponymous neighborhood. Popularly and in some reports, the region once belonged to the South Zone, but is administered by th ...

*1987 – Shopping Mappin ABC, the first store outside the

São Paulo state SAO or Sao may refer to: Places * Sao civilisation, in Middle Africa from 6th century BC to 16th century AD * Sao, a town in Boussé Department, Burkina Faso * Serb Autonomous Regions (''Srpska autonomna oblast'', SAO), during the breakup of ...

capital *1991 – Shopping Center Norte, Shopping West Plaza and Shopping Morumbi *1991 – It was created the TV Mappin: sale of products by telephone *1993 – Shopping Jardim Sul *1995 – Esplanada Shopping, in Sorocaba, São Paulo state countryside Its most famous

jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually ...

was: ''"Mappin, venha correndo, Mappin, chegou a hora, Mappin, é a liquidação"'' appin, come running, Mappin, the hour has come, Mappin, it is the sale

Campaigns

* ''Liquida, liquida! Eletrodomésticos, higiene, autopeças, etc.'' ale, sale! Home appliances, hygiene, car parts">Home_appliance.html" ;"title="ale, sale! Home appliance">ale, sale! Home appliances, hygiene, car parts, etc.] (1975) * ''Economia é só no Mappin'' [Economy is only on Mappin] (1977/78) * ''Compre tudo para a Copa do Mundo'' [Buy everything for the FIFA World Cup, World Cup] (1986) * ''Compre de novo para a Copa do Mundo'' uy again for the World Cup(1990) * TV Mappin (1992) *

Turma da Mônica ''Monica and Friends'' (), previously published as ''Monica's Gang'' in Anglophone territories and as ''Frizz and Friends'' in London, is a Brazilian comic book series and media franchise created by Mauricio de Sousa. The series originated in a c ...

(1980–1999) (bankruptcy)

The end

It closed down in 1999, during the administration of Ricardo Mansur. It had its bankruptcy decreed along with the

Mesbla Mesbla S.A. was a chain of Brazilian department stores that began operations in 1912 as a subsidiary of a French firm, and had its bankruptcy declared in 1999. History The beginning In the building number 83 of the Assembleia street, in t ...

stores, who had been incorporated into Mappin in 1996. In 1999,

Grupo Pão de Açúcar Companhia Brasileira de Distribuição, or GPA (from its former name Grupo Pão de Açúcar), is the biggest Brazilian company engaged in business retailing of food, general merchandise, electronic goods, home appliances and other products from i ...

, through the

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hypermarkets, took over the store in Praça Ramos de Azevedo, whose building belongs to the Santa Casa, with the "Extra Mappin" flag, and soon abandoned it. In 2003, the store was closed under the allegation of having low profitability, not offsetting the point of sale maintenance costs, and the store did not meet more at the "quality standards that should be part of all the flags of the group." According to the Mônica Bergamo's column on 3 June 2009, Ricardo Mansur, the last owner of the network, considered to reopen Mappin, including forwarding a request of bankruptcy to the judge and tried to raise money from international investors. However, on 12 November 2010 there was a judicial auction, and the Mappin brand, valued at R$12 million, was bought by the network Lojas Marabraz by less than half of the price. The general director of Marabraz, Nasser Fares, aims to put the brand on active duty, at the latest in 2016.

References

{{Reflist Defunct department stores Defunct companies of Brazil Retail companies established in 1913 Retail companies disestablished in 1999 Companies that have filed for bankruptcy in Brazil

History

Campaigns

The end

See also

References